Help & glossary

Everything you need
to get going.

A plain-language guide to launching and running your own white-label ticketing platform — plus a glossary so every term means exactly what you think it means.

Getting started

From signup to your first sale.

Six steps take you from picking a name to money landing in your own Stripe. No build project, no waiting on us.

Step 01

Start free

Pick a name and you're instantly live on your own subdomain — and auto-logged into your operator dashboard. No sales call, no setup fee. Start free →

Step 02

Brand your storefront

Choose a template, then set your name, colors, logo, and the copy buyers see. The engine disappears behind your brand — your storefront looks and feels like yours.

Step 03

Connect Stripe

Link your own Stripe account through Stripe Connect Express. It's your account and your payouts — every sale settles to you, and you control refunds.

Step 04

Add your legal pages

Publish your own Terms, Privacy, and Refund policy. You're the seller of record, so the policies buyers agree to are yours — not ours.

Step 05

Create your first event

Set up tiers and capacity, add reserved seating (the Seat-Map Studio), and pull in merch from your Product Catalog if you want it (Manage → Event merch, or a Product element right on the flyer) — then publish. Everything is ready from day one — nothing to wait on.

Step 06

Sell & get paid

Share your link or embed the buy widget on your own site. Buyers check out on your branded page, and the money lands in your Stripe directly. See everything you can switch on in all tools →

Glossary

The terms, in plain words.

No jargon. Here's what each word actually means on WhiteLabelTickets.

Operator
The partner admin who runs the platform — that's you, signed in to manage events, branding, and payouts.
Partner / tenant
Your account on the shared engine: your own isolated storefront, data, and settings, kept separate from every other partner.
Storefront
The public, branded pages where your buyers browse events and check out — your name and look, not ours.
Operator dashboard
Your control panel for creating events, editing branding, and tracking sales — where you run the whole thing.
Subdomain
Your ready-to-go web address in the form {brand}.buzzhive.info, live the moment you sign up.
Custom domain
Your own domain (like tickets.yourbrand.com) mapped to your storefront, so the BuzzHive address never has to show.
Stripe Connect
The Stripe setup that links your own Stripe account to the platform, so sales settle to you and you stay the seller.
Payout
The transfer of your sales money from Stripe to your bank account — on your schedule, from your account.
Platform fee
The small per-ticket fee charged on a sale; it's a clear line item, and the rest of the money is yours.
Co-promoter split
An automatic share of a sale sent to a second promoter at the moment of purchase, so collaborators get paid without manual math.
Embed widget
A snippet you drop into your own website so people can buy tickets right there, without leaving your site.
Reserved seating
Assigned seats buyers pick from a seating chart, as opposed to open general-admission entry.
Self-serve (instant lane)
The fast path: sign up and you're live on a subdomain in minutes, with no application or wait.
Dedicated / isolated deployment
The other lane: your own container running in your own infrastructure, for stricter data-residency or compliance needs.
Partner portal
Where dedicated partners sign in to generate their license, connect Stripe, accept the terms, and download their deploy package — a full guide lives at /portal/help.
License key
The key that authorizes a dedicated (self-hosted) install to take payments through the platform. It can be rotated or suspended at any time.
Deploy package
The small Docker bundle a dedicated partner downloads to run the engine on their own server — no source to manage, kept current by version.
Wildcard subdomain
The setup that lets any {brand}.buzzhive.info address work automatically, so every new partner gets a live URL instantly.
White-label
Software run under your brand instead of ours — your buyers see you, while the engine stays invisible underneath.
Theme studio
Set your brand color, font and corner style once and it restyles your whole platform — storefront, event pages and dashboard.
Vibe Studio 3.0
A no-code builder for an event page's look, now at 3.0: 25+ vibes ship built-in and everything swaps across them — element looks, signature effects and glows in your colors, AI backdrops, colorable background effects, patterns, textures, even the page layout. What's on the canvas is what goes live; quality and mobile are guaranteed by construction.
Vibe Gallery
A shared library where your promoters can publish their custom vibes and fork each other's — the design library grows itself.
Website Studio
A Dreamweaver-class drag-and-drop builder for a promoter's whole store site. AI drafts a multi-page website from their real events and merch in about 40 seconds; then pro transform handles, theme tokens, saved text styles, 45+ blocks and a TRUE live preview at a real URL take over. Publishes to the storefront or exports as a ZIP to host anywhere.
Store website
A standalone, multi-page shop at /store/your-slug: a real storefront home (hero, "Shop now", live product gallery) plus your own About / Terms / custom pages, each designed in the Website Studio. Pages marked in-menu form the store's top nav.
Product Catalog
One place a seller sets up every product once — photos, description, price, stock, categories, and Size/Color variants — then sells it on their store and any event from a single shared stock count. Bulk CSV import, live/hidden and delete on the catalog, and a "Show from" schedule that keeps a product hidden everywhere until a future date. Bind products onto store pages (Website Studio) or event flyers (the Vibe Studio Product element), or pick them for an event under Manage → Event merch.
Interactive page effects
Layer motion onto any published Vibe page — cursor parallax, 3D tilt, spotlight, glow trail, scroll-reveal, shimmer or slow zoom — without ever hurting legibility.
Custom CSS
Your own CSS applied site-wide or to a single event page, for pixel-level control beyond the built-in options.
Page CMS
A simple editor to publish your own pages — About, FAQ, policies — at /page/your-slug, optionally linked in your nav.
Feature renaming
Rename built-in features and roles (like Run Up or Promoter) to your own terminology, everywhere on your platform.
Template SDK
For self-hosted (dedicated) partners: override page layouts from a themes/ folder without forking the engine — your changes survive updates.

Still have questions?

We're happy to help.

Reach out and we'll get back to you — or tap the AI chat bubble in the corner for a quick answer right now.